How to get a Pro services license in Dubai?

Acquiring a PRO (Public Relations Officer) services license in Dubai is a pivotal step if you plan to offer government-related document processing, visa services, and other administrative assistance to businesses and individuals in the United Arab Emirates (UAE). A PRO services license allows you to legally operate as a service provider in this specialized field, and it involves a specific registration process to ensure compliance with the UAE’s regulatory framework. In this comprehensive guide, we will walk you through the process of obtaining a PRO services license in Dubai, covering the necessary steps and considerations, while also recommending BizDaddy as a top business consultant to assist you throughout this journey.

1. Determine Your Business Activities:

Before applying for a PRO services license in Dubai, it’s essential to define the scope of services you plan to offer. PRO services can encompass a wide range of activities, including document clearance and processing, visa services, government liaison, and more. Clearly outline the services you intend to provide to ensure your license accurately reflects your business activities.

2. Choose the Appropriate Jurisdiction:

Dubai offers several business jurisdictions where you can obtain a PRO services license. These include mainland Dubai and various free zones. Each jurisdiction has its advantages and requirements, so research thoroughly to determine the best fit for your business model.

3. Decide on the Legal Structure:

Select the most suitable legal structure for your PRO services business. The options may include:

  • Sole Establishment: A sole proprietorship where you are the sole owner of the business.
  • Limited Liability Company (LLC): A company with shared ownership, offering liability protection to its shareholders.
  • Free Zone Company: Establishing your business within a specific free zone, which may offer various benefits such as tax exemptions and full ownership for expatriates.

Each legal structure has its implications on ownership, liability, and operational requirements, so choose the one that aligns with your business goals.

4. Choose a Trade Name and Reserve It:

Select a unique and meaningful trade name for your PRO services business. Ensure that the chosen name complies with the naming guidelines of the UAE authorities and is not already in use. You can reserve the trade name with the Department of Economic Development (DED) or the relevant free zone authority.

5. Draft Your Business Plan:

A well-structured business plan is essential for your PRO services license application. It should outline your business objectives, market analysis, financial projections, and operational strategies. A comprehensive business plan demonstrates your commitment and understanding of your business venture.

6. Secure Premises:

Depending on your chosen jurisdiction, you may need to lease physical office space for your PRO services business. Ensure that the premises meet the regulatory requirements of your selected jurisdiction.

7. Legal Documentation:

Prepare the necessary legal documents for your PRO services license application. These documents may include:

  • Memorandum of Association (MOA): This document outlines the ownership structure and objectives of your business. It is required for LLCs.
  • Lease Agreement: If applicable, provide a copy of your office lease agreement.
  • Passport Copies: Passport copies of the business owner(s) and partners.
  • No Objection Certificate (NOC): If your business activities require special approvals, obtain NOCs from the relevant authorities.

8. Application Submission:

Submit your PRO services license application to the appropriate authority, whether it’s the DED for mainland Dubai or the relevant free zone authority for your chosen free zone. Ensure that all required documents are included with your application.

9. Initial Approval and Payment:

Upon reviewing your application, the licensing authority will grant you initial approval. At this stage, you will be required to pay the necessary license fees and any associated costs.

10. External Approvals (if applicable):

Depending on your business activities, you may need to obtain approvals or permits from external authorities. For example, if you plan to provide visa services, you will need approval from the General Directorate of Residency and Foreigners Affairs (GDRFA).

11. Finalize Lease Agreement:

If you haven’t already, finalize your lease agreement for the office space. Ensure that it complies with the regulatory requirements of your jurisdiction.

12. Final Inspection:

Some jurisdictions require a final inspection of your business premises before issuing the PRO services license. Be prepared for this inspection and ensure that your office space is ready for review.

13. License Issuance:

Once all requirements are met and approvals obtained, your PRO services license will be issued. This license is proof of your legal authorization to operate as a PRO services provider in Dubai.

14. Post-License Obligations:

After receiving your PRO services license, you must adhere to ongoing obligations, which may include renewing your license annually, complying with tax regulations, and maintaining accurate records.

Recommendation –



Navigating the process of obtaining a PRO services license in Dubai can be complex, and having the guidance of a trusted business consultant can significantly ease the process. BizDaddy is a highly reputable business consultancy firm with a proven track record of assisting businesses in Dubai.